人們在面對誘惑時,尤其是當成本和利益發(fā)生變化時,他們的行為也會有所變化。這樣的事情會在我們的生活中出現(xiàn)。當大學生發(fā)現(xiàn),獲得碩士學位會讓他們更容易找工作時,許多人就會決定參加碩士考試。在中國,這就叫做緊追趨勢。盡管我們羨慕那些堅持己見的人,但是,那些緊追趨勢的人也會交到好運??傮w來說,緊追趨勢有好有壞。
Firstly, following suit is indicative of the fact that followers have no indispensable beliefs orfixed principles and hence they are flexible in the vicissitudes of lives. When the social contextchanges and opportunities arise, those followers are the first to respond and make decisions.Take the English training service for example. In early 1990s, increasing number of collegegraduates decided to study overseas and hence English training service was in large demand.Given that forerunners had make a fortune by providing training programs to those graduates,many businessmen just followed suit and established several trainingschools. Undoubtedly,those who followed suit when the market did not reach saturation did make money.
首先,緊追趨勢表明,人們沒有自己的信仰,或是一些規(guī)定的準則,所以,他們會時長進行改變。當社會變化,機遇增加時,那些追隨者將會首先進行變化,并作出決定。我們以英語培訓為例、20世紀90年代初,大量畢業(yè)生出國深造,促使英語培訓需求量增大。那些為學生提供培訓的企業(yè)賺到了錢,許多商人緊隨其后,建立了許多培訓機構。在市場尚未飽和時,那些跟風的商人賺到了錢。
Secondly, it is noteworthy that following suit can avoid making mistakes. For thoseforerunners, there is no previous information at their hand, and therefore, it will take a longtime to learn and improve by trial and error. During the period of trial and error, forerunnerswill encounter unexpected difficulties andpressures. As a result, when those becomesuccessful in certain domains, they have proved that the path will lead to success, providingboth pros and cons. On the contrary, followers need not experience the process of trial anderror. They can just imitate their forerunners’ proven pattern of behaviors and have easieraccess to success.There are also some disadvantages of following suit. When there are so manyfollowers, the world will become crowded and odds are against those later followers.
第二,跟風可以避免犯錯誤。對于那些先驅者,他們并不擁有所需要的信息,所以,他們需要更長的時間來學習,并在實踐過程中不斷進步。在實踐的過程中,先驅者會遇到許多不可預期的困難和壓力。所以,當他們在某一領域取得成功時,他們已經(jīng)證明這條道路是成功的,他們向人們提供了優(yōu)點和缺點。相反,跟隨者并沒有經(jīng)歷過實踐的過程。他們只是模仿先驅者所證明過的道路,并很容易的取得了成功。但是,跟風也會有許多弊端。當追隨者的人數(shù)過多時,他們失敗的幾率也會增加。
Furthermore, following suit prevents innovation and creation, which is to the detriment of oursociety. However, whether one should follow suit or not is not simply a to-be-or-not-to-bequestion. A basic assumption of individual person is that everyone is rational. So oneshouldcarefully calculate costs and benefits in specific circumstances before they decide tofollow suit or not.
而且,跟風阻止了創(chuàng)新和發(fā)明,這對于社會是不利的。但是,人們是否應該跟風不僅僅是一個是或否的問題。每個人都應該是理性的。所以,人們應該根據(jù)不同的情況來計算效率和成本,之后,人們才應該決定是否應該跟風。